Two reasons:
- For your own energy bills. It makes sense that if you're using less water, your water bills are going to cost less.
- For the environment. Using less water saves some water, meaning that it is much more environmentally friendly.
There are things, for example watering plants or feeding animals, that do not require clean water to the extent that it comes out of the tap, and this means that using recycled rainwater could very well be a good solution, so I believe that all should make the effort to collect it if it is at all possible.